Strategic Insights...
Social Media and Branding Analytics
by creators of Industry-Leading Intelligence software
What Are People Really Saying About Your Business?
Every day, conversations about your organization, whether you're a brand, political party, government body, or academic institution, happen “out there” on social media, forums, news sites and other digital channels. These discussions are organic, real-time, and invisible to your team… unless you're listening the right way.
Turn unseen online conversations
into actionable intelligence
Get a fully managed, secure, expert-run service that listens in real-time, analyzes sentiment and public opinion at a granular level, benchmarks against competitors, and delivers intuitive, decision-ready reports,with no data overhead on your side.
Designed for business leaders, not data scientists
Social Analytics
Fully-Managed Service
Custom Listening Protocol for Targeted Insight
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Our expert team designs and configures tailored tracking protocols, identifying the most relevant keywords, hashtags, URLs, competitor mentions, or policy topics across social and digital platforms.
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Each setup is fully customized to your goals, whether you're focused on campaign monitoring, product launches, crisis preparedness, reputation management, or public sentiment around key issues.
Continuous Data Capture and Analysis
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Our platform continuously crawls the internet 24/7, scanning social media, forums, and digital channels to surface relevant conversations in real time.
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Advanced AI/ NLP extracts sentiment (positive, negative, neutral) with emotional nuance or aspect-level detail.
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The system enriches each insight with metadata, identifies key influencers, tracks volume trends, generates heatmaps, and triggers real-time crisis alerts when needed.
We Interpret the Data,
So You Don’t Have To
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You receive summary reports built for decision-makers, not analysts, featuring charts, word clouds, conversational flow maps, sentiment trends, and benchmarks tailored to your focus.
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Every report comes with clear, contextual analysis and expert-recommended actions, no dashboards to dig through, and no data scientist needed. Just insight you can act on immediately.
Real‑World Examples
✈️ Airline Company: A commercial airline tracks public sentiment after changing its baggage policy. Negative mentions spike in a specific region, prompting the team to roll out a regional customer education campaign that reduces complaints and call center volume by 22%.
🏛️ Government Health Agency: During a vaccine rollout, sentiment tracking reveals rising public anxiety about a particular side effect discussed on Reddit and local forums. The agency issues an FAQ and video explainer within 48 hours, improving public trust and reducing misinformation spread.
🗳️ Political campaign analyzes July fundraising ads sentiment; a competitor trend emerges on policy, campaign pivots social messaging within hours.
The Equitus Difference
Expertise‑led, not self‑service: Our analysts interpret real signals, not just dashboards.
Decision‑ready output: You won’t get spreadsheets, only insights that lead to action.
Turn‑key & private: All work performed in secure environments; no vendor dashboards viewed externally.
Holistic: We do sentiment + volume + influencer + trend + competitor + emotional nuance.
Ready to Learn More?
Expand Your Perspective
Benefit from the science behind sentiment analysis.